A Year of Learning

Enjoy your library of on-demand webinars and conference sessions available to you as a National Trust member!

Learn from world-class heritage leaders, fundraising, marketing and digital experience experts, and passionate community leaders maintaining the vitality of the places in their care.

These sessions arm you with simple strategies to up your fundraising and marketing game and respond to pressing issues for Canada’s heritage movement, including community revitalization, heritage tourism, sustainable development, and climate change. New webinars are added every month.

Already a member? Simply click on one of the events below to get started. You will be asked to sign in to your membership to then be able to watch a webinar.

Not a member? Discover the benefits of A Year of Learning

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Heritage Conservation and Real Estate Economics: Unpacking Factors Affecting Heritage Property Investment

Operating a Historic Place

The decision by property owners to retain and reuse, or to demolish heritage buildings, doesn’t happen in a vacuum. This…

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Organizing to Identify and Protect LGBTQ+ Heritage Places: Strategies and Lessons from New York City

Diversity & Inclusion

Launched in 2015 and building on 25 years of previous research, the NYC LGBT Historic Sites Project’s goal is to…

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Maamiikwendan: How to Create Space for Indigenous Narratives and Commemoration

Diversity & Inclusion

This session looks at several initiatives designed to highlight Indigenous commemoration practices. It considers the need for Indigenous spaces of…

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How Heritage Organizations Can Gain a Competitive Edge in Sponsorship

Fundraising & Revenue Generation

There is a big difference between corporate sponsor solicitation and donor solicitation. And, when you are new to fundraising, it…

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Regenerating Places of Faith

Saving & Renewing Places/Communities

Places of faith have traditionally anchored and shaped our communities. Yet many congregations today are facing declining attendance and insufficient…

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What You Need to Know Now about Raising Funds for Your Historic Place

Fundraising & Revenue Generation

The pandemic has highlighted the importance of maintaining a strong donor base and that could be the key to financial…

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Heritage Served Up Virtually: Navigating the New World of Online Events and Programming

Marketing & Digital Experiences, Operating a Historic Place

Are you exploring moving events or programming online? Is this the right fit for your historic site? As physical distancing…

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Recruiting and Engaging Volunteers for your Historic Place

Operating a Historic Place, Saving & Renewing Places/Communities

In the heritage sector we rely on volunteers to be our advocates, story tellers, champions and fundraisers. In this webinar…

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Pricing for Profit and Purpose

Marketing & Digital Experiences

Do you find it difficult to know how much to charge for admission to your historic site, for guided tours,…

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Are You Getting Ready to Raise Funds for a Heritage Capital Project?

Fundraising & Revenue Generation

Drawing on experiences of successful capital campaigns for heritage projects across the country, this webinar will guide you through developing…

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Social Media for Historic Places: How to Attract and Engage with Your Audience

Marketing & Digital Experiences

Social Media Communications have become very important since the start of the pandemic, and many organizations have had to amplify…

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Canadian Heritage Funding Opportunities

Fundraising & Revenue Generation

Join Canadian Heritage colleagues for this opportunity to learn about two Canadian Heritage programs that support the heritage sector. This…

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Insurance Issues at Heritage Sites

Operating a Historic Place

The current COVID-19 crisis is presenting multiple challenges to historic sites that cannot currently provide their usual in-person activities and…

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Practical Approaches to Historic Home Rehabilitation

Saving & Renewing Places/Communities

Rehabilitating historic buildings doesn’t have to be expensive and complicated. Focusing on historic homes, this webinar will present practical approaches…

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Climate Change in Heritage Places

Operating a Historic Place, Saving & Renewing Places/Communities

This webinar will explore the impacts of climate change and extreme weather events affecting Canadian heritage places and will gain…

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Identifying Three Low-Cost Activities to Attract New Visitors to Your Historic Site

Marketing & Digital Experiences

Do you rely on selling tickets, or memberships, or even ice-cream to cover the costs of running your historic place…

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Digital Platforms for Heritage Places

Marketing & Digital Experiences

With much of Canada still in lockdown, now’s the time to amplify your heritage place’s online profile through digital access…

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Indigenous Naming in Edmonton and Rethinking Territorial Acknowledgements

Diversity & Inclusion

The delivery of territorial acknowledgements and the reclamation of Indigenous places names have been central elements in Reconciliation efforts in…

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Techniques for Breaking Through the Clutter and Creating a Memorable Brand

Marketing & Digital Experiences

What makes a great brand so great? And why do great ones sometimes fail? Learn tips and techniques for building…

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Six Steps to Telling Your Heritage Story

Marketing & Digital Experiences

Heritage places are filled with great stories to tell. In this webinar learn how to share and get your message…

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