Marketing & Digital Experiences

Historic Sites Post-COVID Regenerating Tourism and Attracting New Audiences

As the tourism sector “hits the reset button” in the aftermath of COVID 19, what are the implications for Cultural…

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Digital Storytelling: Unfolding the Narrative

Digital Storytelling makes use of new and existing technology to enhance the story or narrative of a space. For heritage…

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Heritage Served Up Virtually: Navigating the New World of Online Events and Programming

Are you exploring moving events or programming online? Is this the right fit for your historic site? As physical distancing…

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Pricing for Profit and Purpose

Do you find it difficult to know how much to charge for admission to your historic site, for guided tours,…

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Social Media for Historic Places: How to Attract and Engage with Your Audience

Social Media Communications have become very important since the start of the pandemic, and many organizations have had to amplify…

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Identifying Three Low-Cost Activities to Attract New Visitors to Your Historic Site

Do you rely on selling tickets, or memberships, or even ice-cream to cover the costs of running your historic place…

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Digital Platforms for Heritage Places

With much of Canada still in lockdown, now’s the time to amplify your heritage place’s online profile through digital access…

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Techniques for Breaking Through the Clutter and Creating a Memorable Brand

What makes a great brand so great? And why do great ones sometimes fail? Learn tips and techniques for building…

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Six Steps to Telling Your Heritage Story

Heritage places are filled with great stories to tell. In this webinar learn how to share and get your message…

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