Launched by words of welcome from the Anishinabe Algonquin Nation and other dignitaries, this rapid-fire opening plenary will inspire and…
Marketing & Digital Experiences
Challenging Existing Narratives and Conventional Heritage Practice
Heritage places have often served to preserve and protect cultural assets that contribute to official narratives of national and civic…
Cultural Tourism: Regenerating Tourism, Post-Pandemic
Cultural tourism has been hard hit during the pandemic. Walk away from this session with a better understanding of regenerative…
Reconsidering Museums
What do Canadians see as the value of museums for them, their communities, and for Canada? Reconsidering Museums, a three-year…
Historic Sites Post-COVID Regenerating Tourism and Attracting New Audiences
As the tourism sector “hits the reset button” in the aftermath of COVID 19, what are the implications for Cultural…
Digital Storytelling: Unfolding the Narrative
Digital Storytelling makes use of new and existing technology to enhance the story or narrative of a space. For heritage…
Heritage Served Up Virtually: Navigating the New World of Online Events and Programming
Are you exploring moving events or programming online? Is this the right fit for your historic site? As physical distancing…
Pricing for Profit and Purpose
Do you find it difficult to know how much to charge for admission to your historic site, for guided tours,…
Social Media for Historic Places: How to Attract and Engage with Your Audience
Social Media Communications have become very important since the start of the pandemic, and many organizations have had to amplify…
Identifying Three Low-Cost Activities to Attract New Visitors to Your Historic Site
Do you rely on selling tickets, or memberships, or even ice-cream to cover the costs of running your historic place…
Digital Platforms for Heritage Places
With much of Canada still in lockdown, now’s the time to amplify your heritage place’s online profile through digital access…
Techniques for Breaking Through the Clutter and Creating a Memorable Brand
What makes a great brand so great? And why do great ones sometimes fail? Learn tips and techniques for building…
Six Steps to Telling Your Heritage Story
Heritage places are filled with great stories to tell. In this webinar learn how to share and get your message…
