Marketing & Digital Experiences

Transforming Heritage: How Far Will We Go?

Launched by words of welcome from the Anishinabe Algonquin Nation and other dignitaries, this rapid-fire opening plenary will inspire and…

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Challenging Existing Narratives and Conventional Heritage Practice

Heritage places have often served to preserve and protect cultural assets that contribute to official narratives of national and civic…

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Cultural Tourism: Regenerating Tourism, Post-Pandemic

Cultural tourism has been hard hit during the pandemic. Walk away from this session with a better understanding of regenerative…

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Reconsidering Museums

What do Canadians see as the value of museums for them, their communities, and for Canada? Reconsidering Museums, a three-year…

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Historic Sites Post-COVID Regenerating Tourism and Attracting New Audiences

As the tourism sector “hits the reset button” in the aftermath of COVID 19, what are the implications for Cultural…

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Digital Storytelling: Unfolding the Narrative

Digital Storytelling makes use of new and existing technology to enhance the story or narrative of a space. For heritage…

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Heritage Served Up Virtually: Navigating the New World of Online Events and Programming

Are you exploring moving events or programming online? Is this the right fit for your historic site? As physical distancing…

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Pricing for Profit and Purpose

Do you find it difficult to know how much to charge for admission to your historic site, for guided tours,…

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Social Media for Historic Places: How to Attract and Engage with Your Audience

Social Media Communications have become very important since the start of the pandemic, and many organizations have had to amplify…

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Identifying Three Low-Cost Activities to Attract New Visitors to Your Historic Site

Do you rely on selling tickets, or memberships, or even ice-cream to cover the costs of running your historic place…

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Digital Platforms for Heritage Places

With much of Canada still in lockdown, now’s the time to amplify your heritage place’s online profile through digital access…

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Techniques for Breaking Through the Clutter and Creating a Memorable Brand

What makes a great brand so great? And why do great ones sometimes fail? Learn tips and techniques for building…

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Six Steps to Telling Your Heritage Story

Heritage places are filled with great stories to tell. In this webinar learn how to share and get your message…

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