We believe that heritage is dynamic and alive, essential to sustainable living, and a reflection of the cultural diversity of Canada.

We believe that Canada’s collective story is told through our special places – better than any textbook.

We believe that connecting people with the stories of places that matter creates belonging, and shapes our collective national identity.

We are guided by the Truth & Reconciliation Principles, by the 2030 Agenda for Sustainable Development, and by international charters for the conservation of culture and heritage.